Thinning Hair
Rebrand
Repositioned an existing product and grew the category 240% in 8 months.
After months of promising metrics, we opted to re-position the product to be more general–from postpartum to all women who identify with thinning hair.
We gathered insights and stats from our current customers–interviewing and surveying over 800 women.
Brand Direction: Me
Photography: Colin Gaudet
Art Direction + Design: Lis Huyn
Production Manager: April Hossain
To test our new positioning, we launched a campaign without any new assets. We strategically utilized existing assets to appeal to our new broad community.
Increased sales +107% WoW and landing page
sessions by 1.4K% MoM.
Original Assets from the Postpartum shoot >>
Insight: With a vast number of thinning hair solutions on the market, this community values data, testimonials, and word of mouth referrals.
Combining cheeky copy + stats spoke to this community and helped democratize hair extensions to our new audience.
Our robust Influencer strategy increased our reach +820% MoM.
